Experiences that make you want to interact

When does Product Design become essential?

You are launching a new product to the market
You want to create a product through data-driven approach
You prioritize delivering experience intuitive and easy to use
You need to incorporate new cutting-edge technologies and features to stay relevant
You aim products that captivate and engage users

Our process




The discovery phase is all about understanding your users and their needs. We will conduct user interviews, surveys, and usability testing to learn more about your users' pain points, goals, and motivations. We will also analyze your competitors' products and services to identify opportunities for differentiation.


User Research
Competitive Analysis
Market Analysis
User Journey Maps
User Interviews



The strategy phase of the product design process is all about defining your product goals and developing a plan to achieve them. This includes identifying your target market, defining your product's value proposition, and developing a roadmap for future development.


Design Thinking
Product-market fit
User Stories



The design phase is where we will create the user interface and user experience for your product. We will work closely with you to develop wireframes, prototypes, and mockups to ensure that your product is user-friendly and visually appealing.


User Interface
Interactive Prototypes



The growth phase is all about helping you launch and grow your product. We will work with you to develop a marketing plan, launch strategy, and customer support plan. We will also track your product's performance and make recommendations for improvement.


Quality Assurance
User Testing
Design Support


Higher Customer Satisfaction

You prioritize delivering exceptional value to your customers and creating delightful experiences that exceed their expectations.

Reducing Development Cost

Your want is to optimize resources and maximize profitability while bringing innovative products to the market.

Reducing Customer Support

You aim to enhance customer satisfaction, boost sales, and create a memorable brand experience for your target audience.

Frequently asked questions

How fast you can start working on my project?

In general, the speed is based on our team workload, if we have an available specialist who can start the task immediately, we will start as soon as possible. Anyway, our specialist will need time to onboard on your project.

Why Kokua instead of hiring a freelancer?

Kokua is a full-service design agency with a team of experienced designers and project managers who can help you with every aspect of your project, from start to finish. We offer a wide range of services, including collateral design, web design, branding, and product design. We are also scalable and flexible, so we can work with you to meet your budget and timeline.

What is the typical turnaround time of a website design project?

Depending on the scope of your website project, web design and development can take anywhere between 6 and 12 weeks from the initial meeting to the launch date.

How much does web design cost?

The cost of web design varies depending on the complexity and customization of your website. However, here are some approximate costs for websites in 2023:

  • Basic brochure websites: $1,000 to $10,000
  • Complex websites with advanced features: $10,000 to $50,000
  • E-commerce websites: $10,000 to over $100,000
Do we need to meet?

We can manage your project effectively via phone, email, and video conferencing. Just let us know what works best for you.

Do you work to fixed rates or daily/hourly pricing?

We offer both fixed-price and hourly pricing options. Please let us know your preference at the start of the project, and we will work with you to develop a pricing structure that meets your needs.

How will you keep me updated?

We will keep you updated on the progress of your project regularly and frequently, via your preferred method of communication (email, phone, or video conferencing). We will provide you with a status report at the end of each week, and we will also keep you informed of any major changes or milestones.

What kind of projects does the agency work on?

We specialize in collateral design, marketing website projects and product design. We work with founders and marketing/product leads (for enterprises) to take their brand and product vision from 0 to 1. Our services include:

1. Collateral Design
2. Marketing Website
3. Product Design
4. Brand / Visual Identity
5. On-retainer design

Will you work with my early-stage startup?

Yes. We’ll work with anyone.

In what time zone is Kokua located?

Kokua is located in Colombia, which is in the Colombia Standard Time Zone (COT). In the United States, is UTC-5. This time zone overlap is a significant benefit for businesses and organizations that operate in both Colombia and the United States. It makes it easier to schedule meetings, communicate with colleagues and clients, and collaborate on projects.For example, a business in Colombia can easily schedule a meeting with a client in New York City for 10:00 AM ET. This would be 9:00 AM COT, which is a reasonable time for both parties. Similarly, a software development team in Colombia can easily collaborate with a team in the United States on a project, as they will both be working during the same business hours.

Does Kokua have English-fluent coworkers?

Yes, all of our coworkers at Kokua are English fluent. We have a team of experienced designers, and we are all proficient in English. We are confident that we can communicate with our clients effectively, regardless of their location.

What makes Kokua different from other nearshore development companies?
  • We focus on quality over quantity: We hire the best and brightest developers, and we invest in their training and development. This ensures that our clients receive the highest quality services.
  • We are flexible and adaptable: We understand that no two projects are the same, and we are willing to work with our clients to find the best solution for their needs.
  • We are committed to customer satisfaction: We put our clients first, and we are always looking for ways to improve our services.
Still have questions?
Can’t find the answer you’re looking for? Please chat to our friendly team.