Case Study - CaptivateIQ

client

Industry

Healthcare

location

New York

date

2018 - Ongoing

team members

2 Designers

CLIENT

INDUSTRY

Healthcare

LOCATION

New York

DATE

2018 - Ongoing

TEAM MEMBERS

2 Designers

WHAT WE DID

Website

White-papers

Marketing Email

Social Media Design

Ads Design

Illustration

Iconography

Slide Decks

One Pagers

Overview

CaptivateIQ is a leading sales commission software solution that helps companies automate and improve the complex task of designing, processing, and reporting commissions. It is a no-code SaaS platform that is easy to use and configure, and it offers a wide range of features to help companies manage their sales compensation plans effectively. 

CaptivateIQ is a rapidly growing company that has raised over $164 million in funding from top-tier investors, including Sequoia Capital, Accel, ICONIQ Growth, and Sapphire Ventures. The company is used by over 1,000 companies of all sizes, including Gong, Figma, and 1Password.

The Challenge

As a leading sales commission software solution, CaptivateIQ faced the challenge of communicating its value proposition to potential customers and investors in a clear and concise way. The company also needed to develop a strong brand identity that would help it stand out from the competition. 

To address these challenges, CaptivateIQ needed a comprehensive collateral design package that would include sales and investor presentations, a new visual identity, and brand assets. The package needed to be visually appealing, informative, and persuasive.

Our Approach

To help CaptivateIQ communicate its value proposition and build a strong brand, Kokua developed a comprehensive collateral design package, including sales and investor presentations, a new visual identity, and brand assets. We worked closely with CaptivateIQ to understand their unique business goals and target audience. This collaboration enabled us to develop a tailored and effective approach to helping them achieve their communication and branding goals.

Our approach was centered on creating visually appealing, informative, and persuasive materials that accurately reflected CaptivateIQ's brand values.

Elevate CaptivateIQ's brand to reflect its cutting-edge technology.

Create a cohesive and visually appealing brand experience across all touchpoints.

Develop a concise and compelling brand narrative.

CaptivateIQ: Transforming the brand of a growing tech company

Kokua developed a series of slide decks and one pagers that CaptivateIQ could use to communicate its value proposition to potential customers and investors. The slide decks were designed to be informative and engaging, and they featured a mix of text, visuals, and data to highlight CaptivateIQ's key features and benefits. The one pagers were designed to be concise and easy to read, and they provided a high-level overview of CaptivateIQ's products and services.

For CaptivateIQ was created a set of custom illustrations and iconography that CaptivateIQ could use in its marketing materials and on its website. The illustrations were designed to be visually appealing and informative, and they helped to explain complex concepts in a simple and easy-to-understand way. The iconography was designed to be consistent and scalable, and it could be used in a variety of different applications.

Kokua and CaptivateIQ: A Partnership that Transformed a Digital Presence

Kokua believes that the right tools and resources can empower sales teams to close more deals. That's why we're proud to partner with CaptivateIQ, a leading provider of AI-powered sales and marketing solutions.We transformed CaptivateIQ's digital presence by crafting an inviting website, informative white papers, engaging email campaigns, attention-grabbing social media designs, effective ads, and custom illustrations. Our goal was to create visually appealing assets tailored to CaptivateIQ's audience and communicate its value proposition while elevating its brand in the market.

Our collaboration helped CaptivateIQ achieve its marketing and sales objectives, reinforcing its leadership position.

A Cohesive Brand
Experience Across
All Touchpoints

Kokua designed and developed email marketing templates that are consistent with CaptivateIQ's branding and messaging. The email templates are also designed to be visually appealing and to drive traffic to CaptivateIQ's website.

Illustrations for CaptivateIQ: Engaging, Informative, and Visually Appealing

Kokua created a set of custom illustrations for CaptivateIQ to support its new brand identity and messaging. The illustrations are designed to be visually appealing, consistent, and relevant to CaptivateIQ's target audience.The illustrations are used in a variety of CaptivateIQ marketing materials, including the website, email campaigns, social media posts, and sales collateral. They help to create a more cohesive and engaging brand experience for CaptivateIQ's customers.